Thursday, April 8, 2010

473. El Cerrito Plaza, 1990

Published news story by Lurene K. Helzer, December 13, 1990, The El Cerrito Journal, “El Cerrito Plaza redevelopment more than another quick facelift”. 

Email Lurene in 2014 at

Only a portion of this clipping is available:

EL CERRITO—A Bay Area developer laid out a dramatic plan for rehabilitation of the El Cerrito Plaza in a proposal in the Redevelopment Agency.

The developer said it is designed to “make everyone happy” — even Emporium-Capwell owner Carter Hawley Hale.

But happiness may not be quick or cheap for the agency. The estimated $50 million plan, as presented at the Dec. 3 meeting, would include building new sites for Lucky’s and the Emporium, demolishing some existing buildings and attracting new tenants for the revamped plaza — more than a simple facelift.

The San Leandro-based Brookmat Corporation also proposes to build apartment units in the final stages of construction, which Brookmat President William Mathews Brooks said would leave less room for retail, but give the plaza a “focal point.”

The project, which would be implemented in phases, could take up to two years to complete, if a contract is signed between the agency and the developer. “What we have tried to do is create a plan that’s conservative, practical and presents the best opportunity of going forward,” said Brooks, who spoke before the agency.

Brookmat “expressed interest in purchasing the interests of Columbia Savings and Carter…--end of clipping--

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